Why most Google Ads accounts bleed 40% of spend silently.

Most underperforming Google Ads accounts are not failing because the bids are wrong. They are failing because of structural leaks: broad-match keywords pulling junk traffic, missing negative keyword lists, unfiltered search terms, and conversion tracking that fires on the wrong event.

Tighten match types, audit the search terms report weekly, and make sure your conversion action is a real lead — not a thank-you page view triggered by a bot.

A full write-up will land here soon. If you want us to look inside the account before you spend another dollar, request a free ads audit.