Content that ranks AND converts: the 70/20/10 publishing split.

70/20/10 is our default split for any content engagement. 70% of published pieces directly target buyer-intent search terms tied to a service or product. 20% answer the most common objections our clients hear on sales calls. 10% are point-of-view pieces that build authority and earn links.

Most agencies invert the ratio and wonder why content drives traffic but not revenue. Buyer-intent content compounds in months, not years, and pays for the rest of the program.

A full write-up will land here soon. If you want a content plan mapped to your service pages, request a free strategy call.